SEO Keywords

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Tools such as the ones here on our site and Keyword Selector by overture.com are good starting places for Keyword searching sites. Note that the data they provide may sometimes differ significantly from what keywords are actually the best for your site. You should also note that the Google search engine does not give information about frequency of search queries.

After you have defined your approximate list of initial keywords, you can analyze your competitor’s sites and try to find out what keywords they are using. You may discover some further relevant keywords that are suitable for your own site.

There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.

The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new site to get anywhere near the top of search result listings for these queries.

For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.

The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your seo (search engine optimization) work and keyword selection. If you are optimizing a commercial site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your site rather than concentrating on sheer numbers of visitors.

As mentioned above, search engine services often give inaccurate keyword information. This means that it is unusual to obtain an optimum set of site keywords at your first attempt. After your site is up and running and you have carried out some initial promotion, you can obtain additional keyword statistics, which will facilitate some fine-tuning. For example, you will be able to obtain the search results rating of your site for particular phrases and you will also have the number of visits to your site for these phrases.

With this information, you can clearly define the good and bad keyword phrases. Often there is no need to wait until your site gets near the top of all search engines for the phrases you are evaluating – one or two search engines are enough.

Here are some more tips. According to statistics, the main page takes up to 30%-50% of all search traffic. It has the highest visibility in search engines and it has the largest number of inbound links. That is why you should optimize the main page of your site to match the most popular and competitive queries. Each site page should be optimized for one or two main word combinations and, possibly for a number of rare queries. This will increase the chances for the page get to the top of search engine lists for particular phrases.